Overview

The Distribution tab controls how a product reaches the world. It has two sub-tabs: Publish (visibility and partner terms, for every product) and Google - TTD (the Google “Things to do” feed, available for Experience products only).

Publish

Visibility

• Listed — shown in your store and included in search. Switching this off hides the product from the storefront even while its status is Open.
• Limited — marks the product as exclusive: it is kept out of the marketplace and out of partner Discover, and only partners you hand the link to can promote it. A Limited product also hides its Reseller Price.

Partner commission

Set what partners earn on this product: your usual commission, no commission, or one of your commission plans in place of the usual. The default rate and the plans themselves are set in the Distribution app — see Commissions & Payouts. Nothing is paid until your Distribution programme is open.

Partner link

Each product has a partner link you can hand to chosen partners — by WhatsApp, email or in person. It opens the partner view of the product: the commission, the offers they can pass to their audience, and a button to start promoting (newcomers sign up on the way). The link works once the product is Open and Distribution is open. Share with partners emails your partners (or invites anyone) with an optional offer and a code made for them.

For the full partner model — joining, Discover, offers, payouts — see Distribution: Selling Through Partners.

Google “Things to do” (GTTD)

For Experience products, the Google - TTD sub-tab feeds your tours and activities to Google Search and Maps.

Readiness score

Google enforces strict data quality, so the tab shows a readiness score (out of 100) with a per-item checklist. The main checks:

• Title — around 50 characters (too short, under 10, or over 55 reduces the score).
• Summary — around 30 words.
• Description — ideally 100–500 words.
• Photos — one is the minimum; three or more gives full marks.
• Location — a valid Google Point of Interest with a Place ID.
• Themes — mapped to Google’s activity categories (set on Basic-Info).
• Product Stores, PAX/Options, Schedules, Booking Cutoff and Prices — must all be configured.

Metadata and overrides

You can adjust how the listing appears to Google without changing the product itself:

• Override Landing Page Link — by default Google links to the product page on your default store; override it to point at a specific marketing or tracking URL.
• Publish Venue Rating — confirm the venue’s Google rating is visible on the landing page.
• Operator & Location — override the operator name and business location, and link the Operator Google Business Location when your corporate name differs from the local brand.
• Brand Name — up to 50 characters; defaults to the operator name.
• Inventory Type — defaults to 3rd Party Reseller; can be set to Official Direct or Official via Tech Partner.
• Fulfillment Type — defaults to Mobile Ticket / QR Code; also Printable (Self) or Pick up at Venue.

Best Practices

• Write a unique description — do not copy it from other listings.
• Keep pricing consistent between Spotinga and the landing page you give Google; discrepancies can get the listing suspended.
• For a secret or VIP product, turn Listed off and Limited on, and share the partner or store link directly.