Build real relationships.
Not just a mailing list.
Spotinga's CRM isn't trying to replace HubSpot. It's built for human-scale, organic outreach — helping you stay connected with guests who already trust you, without spamming strangers or paying for integrations you'll never configure.
Your contact list builds itself with every booking
Every time someone books through Spotinga — online or through your Web POS — a contact record is created automatically. Name, email, booking history, source, and any custom fields you collect at checkout.
No import, no Zapier integration, no CSV wrangling. The contact is there, tagged, and ready to segment the moment the booking confirms.
Reach the right people at the right time
Not every message is for everyone. Segmentation lets you target your campaigns to people based on what they've done, when they booked, and what they're likely to care about next.
Target everyone who has visited before with a campaign for your new season, exhibition, or event.
Send a follow-up request for a review or a thank-you with an early-bird offer for their next visit.
Separate segment for school coordinators and corporate clients who need a different communication style.
Guests who have signalled they'll be in your city during a time window — the highest-intent segment.
Guests who arrived via an affiliate or creator link — useful for measuring partner performance.
Filter by spend, booking frequency, or group size to identify your most valuable relationships.
The feature that makes your guests appreciate you, not resent you
Most CRM tools encourage you to blast everyone, always. Spotinga takes a different view. The location opt-in feature lets visitors signal when they're planning to be in your area — and you reach out only then, with exactly the right message.
A past guest going to Kyoto next month can tell your tea ceremony venue they're coming. You send one relevant invite. They appreciate it. They book. That's the difference between relationship marketing and spam.
Not trying to replace your marketing stack
Spotinga CRM is purpose-built for tour and experience operators — not enterprise marketing teams running 40-step email workflows. If you need deep automation, advanced lead scoring, or a full sales pipeline, you'll want HubSpot or ActiveCampaign.
What Spotinga gives you: a clean contact list, simple segmentation, direct campaign sending, and the location opt-in feature — everything you need to build genuine guest relationships without an integration backlog.
Your guest list is your most valuable asset.
Start free. Up to 500 contacts on the free plan. Your list grows with every booking, automatically, forever.