Be discovered organically.
On Google. In AI. For free.
OTAs have trained operators to pay for distribution. But the most powerful discovery channels — Google Things To Do, search engine rankings, and AI assistants — are direct, organic, and free. Spotinga puts you there without an intermediary taking a cut.
The distribution stack that OTAs don't want you to know about
Appear in Google Search & Maps with a direct booking link. Certified GTTD connectivity partner. Travellers book with you — not an OTA.
Every product page is automatically structured with Schema.org markup, canonical URLs, and semantic HTML — so search engines can understand and rank your experience.
AI travel assistants pull from structured web content. Spotinga listings are built to be cited by ChatGPT, Perplexity, and Google's AI Overview when travellers ask for recommendations.
The booking panel in Google Search, powering direct bookings
Google Things To Do (GTTD) is the panel that appears when someone searches "tours in Copenhagen" or "what to do in Queenstown." It shows bookable experiences directly in the search results page — with a button that drives traffic to your booking page.
OTAs use GTTD to list your products — then charge you 20–30% for the privilege. As a certified GTTD connectivity partner, Spotinga lists you directly. The customer clicks through to you. The booking is yours.
The channel everyone forgot about
Before OTAs, operators got bookings from Google search. It still works — but only if your content is structured correctly. Search engines and AI crawlers need clean metadata, proper headings, canonical URLs, and Schema.org markup to understand and rank your experience.
Spotinga generates all of this automatically. Every product page is built with the right structure, the right tags, and the right sitemap entries — so you rank organically without an SEO agency on retainer.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "TouristTrip",
"name": "Classic Atlanta Highlights Tour",
"description": "A comprehensive 4-hour tour of Atlanta's iconic landmarks.",
"touristType": "History and Culture Enthusiasts",
"itinerary": {
"@type": "ItemList",
"numberOfItems": 3,
"itemListElement": [
{ "@type": "ListItem", "position": 1,
"item": { "@type": "TouristAttraction",
"name": "Centennial Olympic Park" } },
{ "@type": "ListItem", "position": 2,
"item": { "@type": "TouristAttraction",
"name": "MLK Jr. National Historical Park" } },
{ "@type": "ListItem", "position": 3,
"item": { "@type": "TouristAttraction",
"name": "Ponce City Market" } }
]
},
"offers": {
"@type": "Offer",
"price": "85.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
</script>
Dubrovnik is stunning in summer! Here are the top experiences worth booking ahead:
The iconic 2 km medieval walls offer panoramic Adriatic views. Go early — it gets hot. ~€35 entry.
Old Town Sea Kayak Tours offers 3-hour guided morning sessions — paddling under the walls to Lokrum Island. From $85, daily Jun–Sep.
Dubrovnik filmed as King's Landing. 2-hour guided tours hit Fort Lovrijenac, Minčeta Tower, and the Jesuit Staircase.
A full-day cruise to the car-free Elafiti Islands. Departures from the Old Harbour most mornings.
Fresh Adriatic seafood at a konoba inside the walls is essential — book a table for sunset.
When travellers ask AI, are you in the answer?
ChatGPT, Perplexity, and Google's AI Overview are reshaping how people discover travel experiences. "What are the best things to do in Dubrovnik this summer?" — the answers these tools give are pulled from structured, crawlable web content.
Spotinga product pages are built with LLM-readable structure — clean text, rich descriptions, proper semantic tags, and dense factual metadata. The same structure that helps Google rank you helps AI tools cite and recommend you.
"For surf lessons in Byron Bay, [Your Business] offers 2-hour beginner sessions from $89, available daily from October through April…"
Why direct distribution isn't just cheaper — it's better
Stop paying for distribution you can own for free.
Publish to Google GTTD, get SEO-structured listings, and be AI-discoverable — all included in the free plan.