Your venue deserves to be found.
Not buried under OTA fees.
GLAM venues face a paradox: rich visitor experiences, but tools built for corporate chains at prices that assume a corporate budget. Spotinga is different — free to start, modular to scale, and built to put you on Google without an enterprise contract.
Free forever on core features. No credit card required.
What GLAM venues told us (and what Reddit confirmed)
We listened. Across forums, research papers, and direct conversations with curators and visitor experience managers, the same problems kept appearing.
Tessitura, Centaman, Vista — built for large institutions, priced accordingly. Implementation fees alone can run $20,000+. Small museums and libraries are left using spreadsheets and Eventbrite.
Updating an exhibition description, changing ticket prices, or adding a new event date requires a ticket to IT — or waiting for the quarterly system update. Curators have no direct control.
Without a certified GTTD connectivity partner, your venue is invisible to travellers searching "things to do" on Google. Most GLAM venues don't even know this is a gap.
School trips, coach tours, and community groups require manual back-and-forth: email requests, spreadsheet tracking, manual confirmation. A single group booking can consume hours of staff time.
Ticketing happens in one system, email marketing in another, membership in a third. No single view of who your visitors are, how often they return, or how to reach them again.
Exhibition launches, late-night openings, and fundraiser events don't fit neatly into standard ticketing flows. Workarounds are patched in, and staff end up managing two parallel systems.
"We're using a system from 2009. It takes two staff members and three spreadsheets to process a school group booking. Every time we want to add a special event we have to call IT."
Start free. Stay lean. Scale only what you need.
GLAM venues don't all need the same thing. A small archive and a national museum have very different requirements. Spotinga's modular design means you use what you need — and pay for nothing you don't.
Everything you need to go live. Not a trial — this is the permanent free tier.
Unlock as your needs evolve. One module at a time — no all-or-nothing upgrades.
Embed the booking widget into your existing site. Sync with your collection management system. Automate GTTD publishing. Coming soon.
Built for the way GLAM venues work
Be findable where visitors actually search
When a traveller searches "things to do in [your city]" on Google, you want to appear — not just on your website, but directly in Google Search and Maps with a booking button. That's Google Things To Do (GTTD), and Spotinga is a certified connectivity partner.
Without a GTTD connectivity partner, your venue is invisible to that audience. With Spotinga, GTTD publishing is included in the free plan — no enterprise contract, no partner fee.
Replace the spreadsheet and the phone tag
Group bookings for schools, community organisations, and coach tours are notoriously painful. Requests come in via email, get logged in spreadsheets, confirmations go out manually. One booking ties up two staff members for an hour.
Spotinga's booking engine handles group capacity, custom pricing tiers (concession, student, educator), and automated confirmation emails — so your staff can focus on the visit, not the admin.
Own your visitor list. Market directly.
Every booking creates a contact record you own. No OTA middleman. No platform that can change its algorithm and wipe your reach overnight. Your visitors, your data.
Use the built-in contacts module to tag visitors, segment by visit type, and send targeted campaigns — exhibition launches, member-only previews, school holiday programmes. The data stays yours, always.
arrow_forwardLearn about the CRMWhat it looks like in practice
A teacher visits your booking page, selects "School Group", picks a date from available slots, enters group size, and gets an instant confirmation with invoice. No phone call. No spreadsheet. No staff time.
You publish your permanent collection as a GTTD product. Within 48 hours, visitors searching "things to do in [city]" see your venue with a direct booking link in Google Search and Maps.
Everyone who booked your summer exhibition is in your contacts. You launch the next exhibition and send a targeted campaign to previous visitors — at no extra cost, from your own contact list.
Use separate Stores within one Org to manage ticketing, the café's booking (private events), and the shop's gift vouchers — all under one account, with separate reporting.
Your website already exists and your team loves it. Use the developer API to embed a booking widget directly — your visitors never leave your domain, and the data still flows into Spotinga.
Enable the affiliate module and let local tour operators include your venue in their itineraries. They earn a commission per booking — you get more visitors, they get more value.
The things you won't be paying for
Legacy GLAM ticketing platforms like Tessitura, Centaman, and Vista charge implementation fees in the tens of thousands. Annual licences. Per-seat pricing. Customisation billed by the hour.
Spotinga is the opposite. The core is free — genuinely, permanently free. Growth modules have transparent, flat pricing. No implementation fee. No minimum contract. No per-ticket commission on direct bookings.
Ready to put your venue on Google — for free?
Start with the free plan: publish to Google GTTD, take direct bookings, and build your visitor contact list. No credit card. No contract. No expiry.