Overview

The Content tab turns a bare listing into something worth booking. It is organised into sections — Media, Locations | Attractions, Inclusions & Exclusions, Itinerary, Pre-requisites, Guidance and Knowledge Base / FAQs. Good content here lifts both conversion and your Google “Things to do” readiness score. Most fields support translations via the icon next to them, for the languages your organization has enabled.

Media

Photos

• Specs: minimum 800px wide, 4:3 aspect ratio, .jpg or .png, up to 5 MB each, up to 10 photos.
• Manage: add a title to each photo (helps search), hover an image to reveal the arrows that reorder it, and use the trash icon to delete.
• Image Guidelines: the Image Guidelines button opens Google’s requirements for Search and Maps — natural, sharp, unfiltered photos with no overlays, watermarks or collages; three or more images are recommended. When replacing an image, use a new URL, since Google detects changes by URL.

Videos

Supports YouTube and Vimeo. Paste the video URL and the system generates an embedded preview. Videos reorder and delete with the same hover controls as photos.

Socials

Embed Instagram posts. Paste the full post URL and click +; the system strips tracking parameters (anything after the ?) for a clean embed.

Locations | Attractions

Define the product’s geographical points — meeting points, pick-ups, drop-offs. For each location you can set its position three ways:

1. Google Maps Search — autocomplete by name or address.
2. Google Maps Link — paste a Maps link.
3. Open Street Maps — the OSM alternative.

A single location can hold multiple types at once (e.g. both “Pick-up” and “Meeting-point”). Use Remarks for specific instructions (“Look for the guide in the red cap”).

Inclusions & Exclusions

List what is and isn’t provided. Inclusions carry a green +, exclusions a red −. Each line is capped at 100 characters to keep lists scannable, and each can be translated.

Itinerary

Build a chronological timeline. Each step has a Title, a Date/Duration (e.g. “Day 1” or “2 Hours”), a Subtitle for admission or ticket remarks, an optional linked Location, and a rich-text Description. Add a step anywhere in the sequence with Add Step, and use the up/down arrows to reorder.

Pre-requisites and Guidance

Both are rich-text sections:

• Pre-requisites — mandatory requirements to participate (age limits, certifications, a valid licence).
• Guidance — non-mandatory advice: what to bring, dress code, arrival tips.

Knowledge Base / FAQs

Pre-empt support questions with a list of Question / Answer pairs; the answer supports rich text. Unlike the other sections, an FAQ entry has its own Save button in the edit block — click it to commit the entry to the list.